Transition Tunes — Custom Regulation Songs for Neurodivergent Kids

One-page spec · 2026-07-14 · Status: launch-ready assets, not launched

Customer

Parents (and a smaller ring of SLPs/OTs/music therapists) of neurodivergent kids aged ~2–10 — FASD, autism, ADHD, PDA — who fight the same 3–5 transitions every single day: tooth-brushing, getting dressed, school drop-off, leaving the playground, bedtime. They already know songs work (every parent has seen the clean-up song do what no amount of asking could). They cannot find a song that has their kid’s name, their kid’s dinosaur obsession, and their exact routine steps in it. Buyer is the parent; user is the child. Markets: English (US/UK/global FB groups, r/FASD) and German (DACH Pflege-parent groups) — served natively by the same seller.

Offer

A bespoke, professionally produced transition song, written by a songwriter who is also an FASD dad living the transition wars daily. Not AI slop with a name pasted in: Joshua writes the lyric and melody around the child’s name, special interest, sensory profile, and the literal steps of the routine; AI tools handle production polish (arrangement, mix, stems).

Deliverables per song: - 1 custom song, ~60–120 seconds, in the family’s chosen style (gentle folk, upbeat pop, lullaby, “movie soundtrack epic” for the dino kid) - MP3 (320kbps) + optional instrumental version - Printable lyric/picture card (A4 PDF, agent-generated): lyrics + step-by-step routine icons, fridge/bathroom-mirror ready - One free revision (tempo, a line that doesn’t land, name pronunciation)

Price

• €79 — single custom song (one transition)
• €149 — Daily Routine Suite: 3 songs (e.g., morning / after-school / bedtime), one intake form
• Preview-before-pay (v1 default): intake form → Joshua sends a 20–30s preview of the child’s actual song → Stripe payment link by email only on the parent’s yes. No payment details up front — the trust bridge for an unknown seller. “You hear a preview of your child’s song before you pay a cent.”
• Founding batch: July capped at 10 personally-written songs; the slot count is on the landing page and hand-updated as orders land.
• Payment: Stripe payment link by email after preview approval. No subscriptions, no accounts.

Delivery mechanics

1. Intake: Tally form — child’s name (+ pronunciation), age, transition, exact routine steps in order, special interest, musical style, words/sounds to avoid (sensory triggers), language (EN/DE).
2. Write: Joshua drafts lyric + melody (piano/voice memo). 30–60 min. This is the moat; it stays human.
3. Produce: Suno (or comparable) for full production from his melody/lyric; agent pipeline preps prompts, checks name pronunciation, renders variants; he picks and polishes. 30–60 min.
4. Card: Agent generates the lyric/picture card PDF from the intake data. ~0 min human time.
5. Deliver: Email with MP3 + PDF within 5 business days (promise 5, aim for 3). Unit economics: 1–2 h/song at €79 → €40–79/h of work he’d happily do free. COGS ≈ €0.5/song (tool sub amortized + Stripe fee ~€1.55).

Why Joshua (the un-copyable stack)

• FASD dad: he has personally sung a kid through the exact transitions he’s selling songs for. A music therapist can’t match the parent credibility in a parent group; parents can smell the difference.
• Real songwriter: piano since childhood; stated life goal is to write deep, moving songs. Another FASD parent can’t write these.
• Polyglot: sells and writes natively in English AND German — the DACH special-needs market is underserved and pays.
• Agent fleet: intake → production-prompt → lyric-card pipeline means his human hours go only into the part only he can do.
• Joy: this is his stated long-term goal with a paying excuse attached. Videos of kids singing his songs at the sink are the retention mechanism for him.

Month-one plan — week by week to $1,000 (~€920, 12 singles + 1 suite, or 13 singles)

• Week 1 — Proof: Write and produce 3 sample songs for Ellis’s real transitions (e.g., tooth-brushing, leaving the house, bedtime) — hard gate: nothing deploys or gets posted until the 3 MP3s are live on the page. Post them with the honest first-person story in the named channels in README.md (FB groups after admin DM approval; r/FASD; German Pflege groups). No selling yet — “I made these for my kid, does anyone else want one?” Goal: 10+ genuine “I’d pay for this” signals. Parallel: send the drafted practitioner emails (README) to 2–3 SLPs/music therapists offering one free demo song.
• Week 2 — Open the till: Tally intake form live; landing page (this package’s index.html) deployed under unicorn.land or a standalone domain. Reply to every Week-1 commenter with the link. Flow is intake → preview → Stripe link by email. Founding-batch framing on the page: 10 slots in July, count hand-updated. Goal: 4 paid orders.
• Week 3 — Deliver + harvest: Ship Week-2 orders fast. Ask every buyer for (a) a video/voice note of the kid using the song, (b) permission to share, (c) one referral to another parent group. Post the first testimonial video — this is the real ad. Goal: 4 more orders, first €149 suite.
• Week 4 — Second wave: Re-post with testimonials in a new ring of groups (German ones now with a German sample). Pitch 2–3 SLP/OT/music-therapy practitioners a pro referral arrangement. Goal: 5 more orders → 13 total ≈ $1,000+.
• Budget: ≤ €50 — Suno Pro (~€8–24/mo, must be a commercial-rights tier), Tally free, Stripe pay-per-use, domain optional (€10). No ads.

Kill criteria

See VALIDATION.md — if the free samples + story can’t pull 10 real demand signals and 3 paid orders in the first 14 days across two languages, the offer (at this price/packaging) is dead and we stop at <€50 spent.