BLO Launch Emails — Beehiiv (pub_98046189-728e-4729-b588-f59574af527a)
Two sends, copy final. The waitlist is the warmest audience this launch has —
they asked to be told. Send #1 on approval day, send #2 on PH morning.
Welcome sequence for NEW subscribers already exists at
bold-little-oracle/docs/email-welcome-sequence.md — activate it in Beehiiv the
same morning (MORNING ACTIONS §E).
Promise alignment (round 3): the site capture now promises “a card a day for your first week, then launch news + occasional cards” — exactly what the welcome sequence + these two sends deliver. Don’t re-promise a daily-forever email anywhere until a recurring daily queue actually exists in Beehiiv (optional ~1 hr batch build from the 144 hand-written readings — README Decision 6).
Email 1 — Launch announcement (send: approval day, ~10:00 Berlin)
Subject: It’s out. Pull your first card. Preview text: Gentle or sassy — your call. €6.99 once, forever, if you want everything.
Body:
You joined this list when Bold Little Oracle was a “coming soon” page. It’s not anymore.
Here’s what you’re getting, in both voices, because that’s the whole point:
Gentle: Bold Little Oracle is a daily card ritual. 72 hand-written cards. Pull one each morning, read it in the voice you’re ready for, carry it with you. The free tier is a real practice — one card a day from the full deck, forever.
Sassy: it’s an oracle app that doesn’t do incense-scented vagueness or “you are enough” wallpaper. one card a day, free, forever. if you want unlimited pulls and the voice with teeth, it’s €6.99. once. not a subscription — we’re not monsters.
A few things I decided early and stuck to:
- No subscription. One €6.99 unlock, ever. All future updates included.
- No tracking. No accounts, no analytics. I genuinely can’t see what card you pulled.
- No streaks. Reflection shouldn’t feel like Duolingo guilt.
Pull a card today. Read it gentle. Then flip it to sassy and notice which one actually landed.
— Obadiah
P.S. Replies to this email reach an actual person. Tell me which card you pulled first — I wrote all 144 readings by hand and I have favorites.
Email 2 — Product Hunt day (send: PH launch morning, ~09:30 Berlin)
Subject: We’re on Product Hunt today (the oracle is nervous) Preview text: Come say something honest in the comments — gentle or sassy, your call.
Body:
Quick one today.
Bold Little Oracle is live on Product Hunt right now:
If you’ve pulled a card and it landed — gently or otherwise — an honest comment over there genuinely moves the needle for a one-person app with no ad budget. Say the true thing; that’s very much on brand.
And if you haven’t tried it yet:
Download on the App Store → — free daily card, €6.99 once if you want everything. No subscription.
Today’s card, both voices, as a thank-you:
Gentle: “You’ve earned rest. It’s safe to take it.” Sassy: “You’ve earned rest. Take it before you collapse and call it a breakthrough.”
— Obadiah
Beehiiv setup notes (morning, ~10 min)
- Beehiiv → Settings → confirm double opt-in is ENABLED (site success message now says “check your inbox to confirm”; DE/GDPR list hygiene expects confirmation-first).
- Beehiiv → Audience → confirm the waitlist segment (everyone who signed up via the site form).
- Beehiiv → Automations → activate the 7-day welcome sequence (copy in
docs/email-welcome-sequence.md) for new subscribers only, so launch-day signups don’t get Email 1 twice. - Schedule Email 1 as a one-off campaign to the existing list on approval day.
- Keep Email 2 drafted; paste the PH URL and send manually on PH morning.