Stream A — AI Ops Audit (“KI-Betriebs-Check”)

Fixed-price productized audit for German SMEs/Mittelstand, billed through MIA UG (operating UG in the locked €500/hr → CHUG-sweep structure). Consultancy-first wedge into the EU SME Compliance Autopilot opportunity (36/50 in Cambium business research).

Status: launch-ready assets, council feedback applied. Nothing deployed, sent, or purchased.

Files

Key decisions made overnight

• Price €1,490 net, not €750 — €750 would undercut the locked €500/hr rate; €1,490 ≈ rate parity with agent leverage as margin.
• €990 founding price is PUBLIC (council decision applied) — it was teased in outreach but hidden on the page; now it’s on the price card (struck-through €1,490 anchor), in the OG image, and named in every message. Consistent price story everywhere a prospect can look. After audit #5: remove from page + OG image.
• Payment at commissioning, universally (council) — the “14 days net for known parties” carve-out is deleted; kickoff is scheduled once payment lands. Month-one buyers are exactly the known parties the carve-out would have exempted.
• Peer comparison de-clawed (council) — page bullet changed from “mit Branchenvergleich” to “(0–100) mit qualitativer Peer-Einordnung”; no benchmark dataset exists, and the playbook already mandated qualitative-only framing.
• German-first landing page; EN section below the fold for the startup segment.
• Compliance framed as “Standortbestimmung”, never legal advice (Rechtsdienstleistungsgesetz) — on page, offer, Auftragsbestätigung, and report template.
• Masawa channel restricted to personal relationships only — nothing through fund brand/resources given the co-founder situation. Bio block on the page frames Masawa as credential, MIA as the personal advisory vehicle, “unabhängig vom Fondsgeschäft”.
• Sender identity: page explains the MIA ↔ Unicorn.Land ↔ ops@unicorn.land relationship in one line under the hero CTA (“Anfragen landen direkt bei Joshua Haynes”). Council’s alternative (MIA-domain address) stays open — see morning action 3.

Council feedback — anything not applied?

All must-fix items were applied. One partial: the council suggested either an MIA-domain email or an explanation line — the explanation line is done tonight (no new email address can be created overnight without account actions); Cal.com as primary CTA is a morning action because account creation is human-only per the hard rules.

MORNING ACTIONS (human-only, in order)

1. Confirm the price decision (2 min): €990 founding price is now public on the page with the €1,490 anchor. If you’d rather keep €990 DM-only, revert the price card + hero price-tag in index.html and strip €990 from Messages A/A-EN/B/C/D/E in OUTREACH.md.
2. Create the Cal.com booking link (10 min): free account, event “KI-Betriebs-Check — Erstgespräch, 15 Min.”, DE+EN description. Then swap it in as primary CTA href in all 3 CTAs in index.html (comments mark the spots) and wherever OUTREACH.md messages offer a call. Keep mailto as secondary.
3. Fill the legal placeholders (5 min): impressum.html — street, PLZ, phone, HRB-Nr. (AG Charlottenburg), USt-IdNr.; datenschutz.html — booking-tool name/link once Cal.com exists. Data is in your MIA filings folder. (Fonts are now self-hosted — the Google Fonts Datenschutz section is gone; nothing to decide.)
4. Add your photo (5 min): drop joshua.jpg next to index.html and swap it for the holographic-dot placeholder in the “Wer macht das Audit?” section (comment marks the spot). Also skim the bio line — it uses the personal-hat Masawa framing.
5. Preview: open /Users/joshua/Projects/Unicorn.Land-overnight/overnight/audit-service/index.html — check DE copy in your voice. Set the real og:url/og:image URLs in the meta tags once the deploy path is known.
6. Deploy (only you): copy index.html, impressum.html, datenschutz.html, og-image.png and the fonts/ directory into .deploy/audit/ in the main repo, commit, push. Impressum/Datenschutz must be live before ANY outreach (Impressumspflicht).
7. Fill PROSPECTS.md (15 min, before opening LinkedIn): 15 rows, run the 3-question filter. Then:
8. LinkedIn (15 min): post Message A, A-EN as first comment, live URL swapped in.
9. DMs (45 min): Messages B/C to the top 10 qualified rows in PROSPECTS.md; log send dates.
10. Slack communities (15 min): Message D where rules allow; otherwise 3 DMs.
11. Masawa orbit: pick the 3–5 unambiguous personal relationships (PROSPECTS.md guardrail), send Message E — or park the channel if timing feels wrong.
12. Invoice prep (10 min): duplicate the MIA UG invoice layout and fill it from INVOICE-TEMPLATE.md — the § 14 UStG checklist and the exact line item (€ 990,00 + € 188,10 USt. = € 1.178,10) are ready to paste. PDF is fine (see the E-Rechnung note there).

Verification checklist before outreach

• [ ] Impressum/Datenschutz live, linked, placeholders filled
• [ ] Cal.com link tested end-to-end (or mailto tested if not yet)
• [ ] Both prefilled-mailto CTAs open in Mail.app with intact umlauts (Erstgespräch, Grüße)
• [ ] LinkedIn URL opens YOUR profile — click both links on the live page (hero bio + EN card) and the one in OUTREACH.md
• [ ] Price consistent: €990 founding / €1,490 anchor, everywhere “netto”; B2B/§ 14 BGB line visible under the price card
• [ ] og:url + og:image match the actual deployed path — test with LinkedIn Post Inspector BEFORE posting Message A
• [ ] Fonts load from /audit/fonts/ (no requests to fonts.googleapis.com in DevTools network tab)
• [ ] Rechtsberatung disclaimer present on the live page
• [ ] Photo + bio block reviewed (personal-hat framing intact)