🔮 Bold Little Oracle ▸ APP_STORE_LISTING.md

updated 2026-07-15

Bold Little Oracle — App Store Listing (FINAL, v1.1.0 relaunch)

Incorporates the Vega ASO rewrite (vega-overnight/ASO.md), corrected so every claim matches the actual v1.1 gates: free = one daily draw from the full deck in the gentle voice; premium (€6.99 lifetime) = unlimited draws + Sassy mode.

Fields marked [no binary] can be edited in App Store Connect at any time. Title requires a version submission — ships with the 1.1.0 build.

1. App Name (max 30 chars) — ships with v1.1.0

Bold Little Oracle: Sass Cards

(30 characters. “Sass” is the category differentiator; “Cards” is the highest-value keyword.)

2. Subtitle (max 30 chars) [no binary]

Daily Oracle Cards with Sass

(28 characters — front-loads the “daily oracle cards” keyword combo.)

3. Promotional Text (max 170 chars) [no binary — cycle monthly]

Launch month:

Back and better: 72 hand-written oracle cards, two voices (gentle + sassy). One-tap daily pull, free. Unlock everything once — €6.99, no subscription, no tracking.

(163 characters)

Moon pulse (swap in later):

New moon this week. Pull a card with intention. 72 hand-crafted oracle cards — gentle or sassy, your call. No subscription, no tracking, just you and the deck.

(159 characters)

4. Description (max 4000 chars) [no binary]

Some days you need a gentle nudge. Other days you need someone to look you in the eye and tell you the truth.

Bold Little Oracle does both. One deck. Two voices. Your call.

◆ TWO TONES, SAME TRUTH
Every card has two readings. Gentle mode = warm, grounded wisdom. Sassy mode = the friend who loves you enough to be blunt. Same insight, completely different energy.

◆ 72 HAND-WRITTEN CARDS
Not AI-generated. Not scraped. Each card was written by hand, one at a time, by a human who thinks a lot about what makes advice actually land.

Four themes:
— Action: when you're stuck, stalling, or overthinking
— Boundaries: when you need to protect your energy
— Self: when it's time to look inward
— Clarity: when the noise is too loud

◆ YOUR DAILY RITUAL
Tap. Shuffle. Feel the haptic click. Flip your card. Read what it says. Sit with it or laugh at it — either way, you'll walk away thinking.

That's the whole app. No feeds. No friends. No streaks guilt-tripping you into opening it. Just you, a card, and a moment.

◆ FREE, EVERY DAY
— One card a day, drawn from the full 72-card deck
— The gentle voice, always on
— Animated flip + haptic feedback that makes each draw feel real
— Your recent draw history
— No accounts, no sign-ups, no email required

◆ ONE UNLOCK, YOURS FOREVER
A single €6.99 purchase unlocks unlimited pulls — draw whenever you need it, as often as you need it — and switches on Sassy mode, the blunt voice for the days gentle won't cut it. Pay once. Keep it forever. No subscription. Ever.

◆ PRIVACY IS THE DEFAULT
No accounts. No analytics. No third-party trackers. No data leaves your phone. We don't know what card you pulled. We don't want to.

Your reflections are yours.

◆ WHO THIS IS FOR
People who want a moment of clarity without the crystals-and-incense baggage. Long-time oracle readers who want something with personality. First-timers who rolled their eyes at tarot but are quietly curious. Anyone who'd rather laugh at the truth than dress it up.

Bold Little Oracle isn't a fortune-telling app. It's a reflection tool with a spine. Meet it halfway, and it'll meet you where you are.

Pull a card. See what lands.

— Obadiah Finch, solo developer
  boldlittleoracle@unicorn.land

---

FAQ

Q: Is this tarot?
No — oracle cards. Simpler, more direct, no spreads or reversals. If tarot is a novel, oracle is a text message.

Q: Will you add more decks?
Yes. Shadow work, relationships, and a seasonal deck are in the pipeline. Lifetime unlock holders get priority previews.

Q: Why two tones?
Because sometimes you need gentle. Sometimes you need blunt. Most oracle apps pick a lane and make you pretend you're always in the mood for incense. You're not. Same card, two voices.

Q: What does the free version actually include?
A real daily practice: one pull a day from all 72 cards, full animation, history, no ads, no tracking. The one-time unlock (€6.99) removes the daily cap and turns on Sassy mode. That's the whole business model — no dark patterns.

(~3,050 characters)

5. Keywords (max 100 chars, comma-separated, no spaces) [no binary]

oracle,sassy,witchy,affirmation,tarot,daily,guidance,reflection,moon,witch,funny,journal,deck,pull

(98 characters. Does not repeat title/subtitle words — App Store indexes those for free.)

6. What’s New (v1.1.0)

Premium is here — and the free daily ritual isn't going anywhere.

— One-time lifetime unlock (€6.99): unlimited pulls + Sassy mode
— Sassy mode: the blunt voice, for days when gentle won't cut it
— Restore Purchases in Settings
— Polish and fixes throughout

Free forever: one card a day from all 72 hand-written cards, gentle voice, no ads, no tracking, no subscription. Pull a card. See what lands.

7. Pricing

Item	Value
App price	Free
IAP	“Unlock Unlimited Draws” — non-consumable
iOS product ID	`com.unicornland.boldlittleoracle.unlock`
Android product ID	`unlock_unlimited_draws` (for the later Play release)
Price	€6.99 (EUR base; Apple price point ~$6.99 USD tier)
Rationale	BLO_COMPREHENSIVE_REVIEW Part 5 (“€4.99 leaves money on the table… test at €6.99”) + REVENUE-MOVES.md move #1

IAP display name: Lifetime Unlock (max 30) IAP description (max 45): Unlimited draws + Sassy mode, forever.

8. URLs

Privacy Policy: https://boldlittleoracle.unicorn.land/privacy
Support: https://boldlittleoracle.unicorn.land/support
Marketing: https://boldlittleoracle.unicorn.land

9. Screenshot Narrative (5 frames — first 3 do the conversion work)

HERO — card mid-flip, dark warm background. Overlay: “Pull a card.” / “See what lands.” Badge: “72 cards · 2 voices”. (Base: screenshots/app-store-ready/IMG_3823*.png)
DIFFERENTIATOR — split screen, same card in Gentle and Sassy. Overlay: “Same card. Two voices. Your call.” (IMG_3824/25)
THEMES (pre-reviews placeholder) — 4 theme icons Action/Boundaries/Self/Clarity. Overlay: “The oracle that actually says something.” Replace with review quotes after first 5-star reviews. (IMG_3826)
RITUAL — history screen. Overlay: “One card a day.” / “Notice what keeps showing up.” (IMG_3827)
TRUST/CLOSE — text frame: “No subscription.” / “No tracking.” / “No data leaves your phone.” / pill: “Unlock everything — €6.99 once.”

10. Categories

Primary: Lifestyle · Secondary: Health & Fitness

11. App Store Review Notes (paste into App Review notes field)

Bold Little Oracle is a reflection and personal-insight app using original, hand-written oracle card content. It is not a fortune-telling or gambling app — no predictions, no real-world outcomes implied, no randomness-based wagering.

Content: - All 72 cards hand-written; no AI-generated card content. - “Sassy” mode is direct and irreverent but contains no profanity, hate speech, or adult content (PG-13 self-help tone). - No reference to any specific religious tradition.

In-App Purchase (new in 1.1.0): - One non-consumable lifetime unlock: com.unicornland.boldlittleoracle.unlock, €6.99. - Implemented with StoreKit via expo-iap. Purchase and Restore Purchases are both user-facing (paywall screen and Settings → Restore Purchases). - Free tier is fully functional: one draw per day from the entire deck, gentle tone, history, notifications. The unlock removes the daily cap and enables the Sassy tone. - Testable with a sandbox Apple ID: draw a card, tap draw again the same day → unlock sheet appears; or tap the Sassy toggle → unlock sheet appears.

Privacy: - No accounts, no sign-in, no analytics SDKs, no third-party trackers. All data on-device.

Testing: - Open app → complete 3-screen onboarding → tap the deck to draw. Tap the card to flip. Toggle PG/Sassy with the mic button. Settings (gear, top right) → Restore Purchases.

12. German (de-DE) Localization — paste alongside the EN metadata in ASC step C

The app launches EU/DE-first (€ pricing, Impressum, Berlin base) but until now the German storefront had only EN keywords to index. This section is a complete de-DE metadata set. In ASC: version page → language selector (top right) → + German → paste each field. Ships with the same 1.1.0 submission; all fields except App Name are [no binary].

12.1 App Name (max 30) — de-DE

Bold Little Oracle: Orakel

(26 characters. Brand stays English — it IS the brand; “Orakel” is the highest-value German keyword and title words rank strongest.)

12.2 Subtitle (max 30) — de-DE

Tageskarte mit Biss

(19 characters. “Tageskarte” = the daily-card search term; “mit Biss” carries the sassy differentiator in German.)

12.3 Promotional Text (max 170) — de-DE

Zurück und besser: 72 handgeschriebene Orakelkarten, zwei Stimmen (sanft + frech). Eine Tageskarte gratis. Einmal freischalten — 6,99 €, kein Abo, kein Tracking.

(161 characters)

12.4 Keywords (max 100, comma-separated, no spaces) — de-DE

orakelkarten,ritual,mut,kartenlegen,energie,affirmationen,tarot,hexe,mond,tagesimpuls,frech,weisheit

(100 characters exactly. Zero overlap with the de-DE title/subtitle: “Orakel” is already indexed from the title and “Tageskarte” from the subtitle, so neither wastes a keyword slot here. German compounds are NOT auto-split by Apple’s index, which is why orakelkarten earns its slot even though the title has orakel.)

12.5 Description (max 4000) — de-DE

Manche Tage brauchen einen sanften Anstoß. Andere Tage brauchen jemanden, der dir in die Augen schaut und die Wahrheit sagt.

Bold Little Oracle kann beides. Ein Deck. Zwei Stimmen. Du entscheidest.

◆ ZWEI TONLAGEN, EINE WAHRHEIT
Jede Karte hat zwei Lesarten. Sanft = warme, geerdete Weisheit. Frech = die Freundin, die dich genug liebt, um ehrlich zu sein. Gleiche Einsicht, völlig andere Energie.

◆ 72 HANDGESCHRIEBENE KARTEN
Nicht KI-generiert. Nicht kopiert. Jede Karte wurde von Hand geschrieben, eine nach der anderen — von einem Menschen, der viel darüber nachdenkt, wann ein Rat wirklich ankommt.

Vier Themen:
— Handeln: wenn du feststeckst, aufschiebst oder zu viel grübelst
— Grenzen: wenn du deine Energie schützen musst
— Selbst: wenn es Zeit ist, nach innen zu schauen
— Klarheit: wenn der Lärm zu laut wird

◆ DEIN TÄGLICHES RITUAL
Tippen. Mischen. Das haptische Klicken spüren. Karte umdrehen. Lesen, was sie sagt. Damit sitzen oder darüber lachen — so oder so gehst du mit einem Gedanken raus.

Das ist die ganze App. Kein Feed. Keine Freundeslisten. Keine Streaks, die dir ein schlechtes Gewissen machen. Nur du, eine Karte und ein Moment.

◆ GRATIS, JEDEN TAG
— Eine Karte pro Tag, gezogen aus dem vollen 72-Karten-Deck
— Die sanfte Stimme, immer an
— Animiertes Umdrehen + haptisches Feedback
— Dein Kartenverlauf
— Keine Konten, keine Anmeldung, keine E-Mail nötig

◆ EINMAL FREISCHALTEN, FÜR IMMER DEINS
Ein einziger Kauf (6,99 €) schaltet unbegrenzte Züge frei — zieh, wann immer du es brauchst — und aktiviert den frechen Modus: die direkte Stimme für Tage, an denen sanft nicht reicht. Einmal zahlen. Für immer behalten. Kein Abo. Niemals.

◆ PRIVATSPHÄRE IST DER STANDARD
Keine Konten. Keine Analytics. Keine Tracker von Drittanbietern. Keine Daten verlassen dein Telefon. Wir wissen nicht, welche Karte du gezogen hast. Wir wollen es auch nicht wissen.

Deine Gedanken gehören dir.

◆ FÜR WEN DAS IST
Menschen, die einen Moment Klarheit wollen — ohne Räucherstäbchen-Folklore. Langjährige Orakel-Fans, die etwas mit Persönlichkeit suchen. Neugierige, die bei Tarot die Augen verdreht haben und trotzdem heimlich interessiert sind. Alle, die lieber über die Wahrheit lachen, als sie zu verkleiden.

Bold Little Oracle ist keine Wahrsage-App. Es ist ein Reflexionswerkzeug mit Rückgrat. Komm ihm auf halbem Weg entgegen, und es holt dich da ab, wo du stehst.

Zieh eine Karte. Schau, was hängen bleibt.

— Obadiah Finch, Solo-Entwickler
  boldlittleoracle@unicorn.land

---

FAQ

F: Ist das Tarot?
Nein — Orakelkarten. Einfacher, direkter, keine Legesysteme, keine umgekehrten Karten. Wenn Tarot ein Roman ist, ist ein Orakel eine Textnachricht.

F: Kommen weitere Decks?
Ja. Schattenarbeit, Beziehungen und ein Saison-Deck sind in Arbeit. Wer die Lifetime-Freischaltung hat, bekommt Vorab-Zugriff.

F: Warum zwei Tonlagen?
Weil du manchmal sanft brauchst. Und manchmal Klartext. Die meisten Orakel-Apps entscheiden sich für eine Spur und tun so, als wärst du immer in Räucherstäbchen-Stimmung. Bist du nicht. Gleiche Karte, zwei Stimmen.

F: Was enthält die Gratis-Version wirklich?
Eine echte tägliche Praxis: ein Zug pro Tag aus allen 72 Karten, volle Animation, Verlauf, keine Werbung, kein Tracking. Die einmalige Freischaltung (6,99 €) hebt das Tageslimit auf und aktiviert den frechen Modus. Das ist das ganze Geschäftsmodell — keine Dark Patterns.

(~3.100 Zeichen)

12.6 What’s New (v1.1.0) — de-DE

Premium ist da — und das gratis Tagesritual bleibt, wo es ist.

— Einmalige Lifetime-Freischaltung (6,99 €): unbegrenzte Züge + frecher Modus
— Frecher Modus: die direkte Stimme für Tage, an denen sanft nicht reicht
— Käufe wiederherstellen in den Einstellungen
— Feinschliff und Fehlerbehebungen

Für immer gratis: eine Karte pro Tag aus allen 72 handgeschriebenen Karten, sanfte Stimme, keine Werbung, kein Tracking, kein Abo. Zieh eine Karte. Schau, was hängen bleibt.

12.7 IAP Localization — German

Display name (max 30): Lifetime-Freischaltung
Description (max 45): Unbegrenzte Züge + frecher Modus, für immer. (44)

12.8 Free extra keyword index slots — en-GB and en-AU

Apple cross-indexes keyword fields from other localizations on many storefronts (the DE storefront indexes de-DE AND en-US; adding en-GB and en-AU gives two more 100-char keyword fields that cost nothing and don’t change any visible copy if you reuse the en-US name/subtitle/description). Paste NEW keywords (don’t repeat en-US §5) into each:

en-GB keywords (100 max):

oracle deck,card of the day,daily card,witchy gifts,affirmation cards,tarot reading,self care,blunt

(99 characters)

en-AU keywords (100 max):

daily ritual,oracle reading,card pull,intuition,mindfulness cards,spiritual,shadow work,honest,vibe

(99 characters)

Note: unlike the keyword field, spaces ARE allowed but count against the limit; Apple treats each comma-separated phrase’s words individually — the space-separated pairs above are deliberate two-word combos.

12.9 Note on screenshots

The 5 rendered frames have English captions. Apple allows EN screenshots on the DE storefront (no rejection risk). Localizing frame captions is post-launch polish — do NOT delay the submission for it. Frame templates are in overnight/blo-relaunch/media/appstore-frames/ if you ever want a DE render pass.

13. App Store editorial pitch (ASC → “Promote Your App” / featuring form) — optional, ~3 min

Paste after approval (form asks for a short pitch; keep under ~500 chars):

Bold Little Oracle is a daily oracle-card ritual where every one of its 72 cards was hand-written twice: once gentle, once sassy — the reader picks which voice they can handle today. No subscription (one lifetime unlock), no accounts, no analytics — nothing leaves the phone. No streaks or guilt mechanics by design. Solo developer, Berlin. Launching v1.1 with full German localization. A calm, opinionated take on a category full of subscription pressure.

(~490 characters. Angles editors respond to: hand-crafted content, anti-subscription stance, privacy-by-architecture, solo maker, DE localization for the European storefronts.)